As one of the crucial shopping festivals in Southeast Asia throughout the year，“Double Twelve”The big promotion entered the sprint stage yesterday。TikTok ShopGood news is frequent in multiple Southeast Asian countries，Continuously refreshing the platform's best daily sales performance。
12month12On the day of the day，Indonesia leads sales growth in the market，GMVincrease274%；MalaysiaDouble TwelveOverall for the dayGMVincrease138%；Singapore TodayGMVincrease127%。During this major promotion，TikTok ShopBreaking the record for the highest daily sales on the platform in major Southeast Asian countries。Various merchants have made breakthroughs during the big promotion period。Double TwelveBig Promotion Sprint Day，TikTok ShopSoutheast Asia Cross border IntegrationGMVApproaching flippingtimesincrease，Exceeding the level of Singles' Day this year，It also set a record for the highest daily sales of cross-border business in Southeast Asia on the platform。This timeDouble TwelveDuring the event，Live streaming sales are still achieving remarkable results“l(fā)ead”，Many businesses and creators have achieved more efficient sales conversion through the launch of the big promotion season。among，TikTok ShopstayThailand和MalaysiaDouble Twelvesame dayThe live broadcastGMVincreaseAll exceeding170%，Singapore has also achieved near success160%The live broadcastGMVincrease。in the meantime，Except for the top experts、Star，And the grand launch of international brands，The first live broadcast of local merchants also achieved good results。Duty on duty during the peak promotion period，Thailand、The best-selling category in Malaysia and Singapore is fast-moving consumer goods、Lifestyle and Fashion。amongThe sales growth rate of consumer electronics category is the fastest，ThailandThis categoryGMVincreaseI got it150%，Malaysia和新加坡消費(fèi)電子銷售increaseAll exceeding200%。TikTok Shopto2021Launched in Indonesia starting from the year，The following year, it expanded to more Southeast Asian markets，Always committedtoSupport local、Integrate locally、Building trust、Promote long-term stable development。In Southeast Asia，TikTok ShopThrough live streaming、Short video、Diversified shopping experiences such as shopping malls，Enable merchants、commodity、Creators and service ecosystems form a virtuous cycle。And in Indonesia，Local business andTokopediaAfter fusion，Since the beginning of this year, it has continued its strong development momentum。Live streaming sales driver，Big brands and small and medium-sized businesses benefit togetherSince this year's big promotion season，TikTok ShopthenIn Southeast AsiaSet off a live streaming craze，The high sales conversion resulting from this continues to12monthStill strong momentum。from12monthAt the beginning，TikTok ShopVarious countries in Southeast Asia have successively launched initiatives with unique characteristics、Exciting and diverse promotional celebrations。meanwhile，The platform has launched new features and projects online，F(xiàn)ully support Southeast Asian merchants and users to imagine a shopping feast during the year-end promotion season。among，TikTok ShopMalaysia launches latest alliance link feature exclusively，Support local200Wan Alliance creators and small and medium-sized enterprises easily、Seamless promotioncommodity。stayTikTok ShopThailandDouble Twelve慶祝During the event，Platform orientedThailand用戶提供I got it優(yōu)惠力度高達(dá)90%The live broadcastcoupon ，To assistThailandCreators and merchants enhance live streaming sales conversion。staythe Philippines，TikTok ShopInitiated12.12 Paskong Panalo SaleGrand promotion event，Key support for the development of local small and medium-sized enterprises，Provide consumers with a pleasant holiday shopping experience。in addition，Many international big brands also rely onTikTok ShopContinuously upgraded brand marketing matrix，staySoutheast Asian market sees explosive growth。Super Brand Day（Super Brand Day）Represented by brand marketingIP，stayDouble TwelveDuring this period, it reached a new high in volume。Platform and Samsung、Maybelline、Nivea and others22Deep binding cooperation with domestic international brands，In addition to traditional promotional activities，They also launched“Sharp goods lottery”Represented by marketing strategies，Zoom in on super brands、The influence of super products，Push consumers' carnival emotions to a climax。
IndonesiaDouble TwelveChaopin Day offline celebration event
meanwhile，Brand stillstay線下舉辦I got it一系列of主題活動(dòng)，Like an offline fashion show、Mascot DancePK、Exciting drone performances, etc，Introduce the enthusiasm of online shopping into consumers' daily lives，byDouble Twelveof超級(jí)品牌日增添I got it更多驚喜，Assist brands in achieving beyond expectationsincrease。Since the fourth quarter of this year，TikTok ShopKey focustoEnhance user experience in Southeast Asia，Continuously building a secure shopping environment that users trust。platformWithNumerous brands andStarJointly initiated by experts“No Regrets, Just Free Returns”Special activity for free return and exchange，Through the linkage between online and offline channels，Realize super3Billions of media exposures and560Thousands of user interactions。This activity is dedicated totoSatisfy consumers' demand for timelinessWithSecurity requirements，from而加深消費(fèi)personyesplatformof信任。Indonesia's strong development，Southeast Asia continues to grow rapidlyincreasestayTikTok ShopWithTokopediaDeep integration after one year，The Indonesian marketstayThis time“Double Twelve”Zhong also submitted an extremely impressive report card。“Double Twelve”The battle report shows，The Indonesian market12.12First hour of the dayGMVincreaseexceed20times，Double TwelveDuring the big promotion period, the total number of live streaming views exceeded25a hundred million。Indonesia's multiple performance records set a new high in platform history，The growth rate has exceeded this year's Double Eleven。Every year in Indonesia“Double Twelve”Shopping Festival，CoincidentallyIndonesiaThe government celebrates nationwidestayOnline Shopping Day （Harbolnas），The purpose of this plan is tostaya keySupport localDevelopment of small and medium-sized enterprisesIndonesiaDigital Economy。stayDuring this major promotion，Shop丨Tokopediaplatform上關(guān)to“l(fā)ocalShopping Festival（Beli Lokal）”The search volume exceeds7000Ten thousand times，促進(jìn)local商家ofDouble TwelveDaily order volumeincreaseI got it130%。After fusion，TokopediaalsostayStable development with systematic support，This timeDouble Twelvenew userincrease350%。Renowned data consulting company Kantar（Kantar）By studying Indonesia750nameTikTokUsers and non usersTikTokUser survey found，IndonesiaTikTokThe user is very willingstayplatform上消費(fèi)購物。especiallystaythis year10monthto12monthThe Super Big Promotion Season，TikTokIndonesia用戶of平均購物支出是his它電商platform用戶of1.6times。The entire Southeast Asia is a rapidly growing emerging market。According to market research institutionseMarketerPublished data，2023Annual Global Retail E-commerce Market Growth Rankingnamein，The growth rate in Southeast Asia is as high as18.6%，Ranked first in all regions of the world，The industry expects thisincreaseInMomentumstayIn the coming years, it will continue。Moteng Venture Capital's《2024 Southeast Asia E-commerce Report》display，TikTok Shop It is the Southeast Asian e-commerce marketincrease最快ofplatform，hiscommodityTotal transaction amount（GMV）increaseRapid and swift，from 2022 Year to Year 2023 Year achieved nearly 4 timesofincrease。This makesTikTok ShopIn just a few short years，stay東南亞電商市場(chǎng)inof地位迅速提升，成by重要of市場(chǎng)參Withperson。
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