Entering the end of the year，Southeast Asia frequently launches heavy handed attacks on counterfeit and shoddy goods，F(xiàn)orcing sellers to complete product qualification compliance certification as soon as possible。

Image source GMANews Network

The raid operation started in the morning9:30Continue until evening8:45，Checked it45000Multiple pairs with well-known American brands“Crocs”Fake trademark slippers、Forming sheet metal、raw material、Mechanics、Sales invoices and order documents。however，Suspect involved in the case“Chongjian”Currently still at large。

The search warrant for this operation is issued by the Manila District Trial Court24Branch violation《Intellectual Property Law》Issued by reason。The Philippine National Police Chief stated：“The action reflects our commitment to upholding the rule of law、A firm commitment to protecting the interests of businesses and consumers。Counterfeit goods not only harm legitimate enterprises，It also poses significant risks to public safety?！?/strong>

This operation is not an isolated case，Merchants pursue huge profits，Causing counterfeit goods to flood the shelves of major e-commerce platforms，To govern this chaos，Southeast Asian governments and cross-border e-commerce platforms have taken active actions in combating intellectual property infringement。（Scan the code at the end of the article to join the group）

Counterfeit and inferior products often attract consumers' favor at low prices，It has had a serious negative impact on legitimate businesses and local small and medium-sized industries，And this will naturally attract the attention of Southeast Asian countries。

Especially at the critical moment of clearing fiscal and tax revenues in various countries at the end of the year，“Anti-counterfeiting operation”It is also a powerful measure to make up for tax loopholes。

11month27day，Philippine Customs Service（BOC）In the Chinese community168A batch was seized in the shopping center warehousevaluethe height is70Counterfeit branded goods worth billions of pesos，Covered byLouis Vuitton、Coach、GucciWaiting for multiple internationally renowned brands，Involving clothing、Various types of accessories and handbags。

According to the Acting Chairman of the National Intellectual Property CommissionRowel Barbacall，By the end of this year，The total number of counterfeit goods seized by the government may reach400Billion pesos。

Image source Daily Tribune/Carlo Magallon

On the Indonesian side，Since the new regime came to power, strict supervision has been continuously implemented。According to media reports，the near futureOrganized an event to destroy evidence of intellectual property infringement，The destroyed counterfeit goods includeLeikoBrand children's toys、KomotomoBrand baby pacifier bottle、Nini WhiteBrand Handheld Body、Louis VuittonBrand bags and wallets, as well asChristian Louboutinshoes。 

according toDJKIreport，12The total losses caused by brand and industrial design infringement cases amount to53.5Billion Indonesian Rupiah。

Image source VIVA.co.id/Andrew Tito

Have to say，The rampant sale of counterfeit goods is astonishing，And it's not just a high-end luxury brand，3CThe category is also“Disaster stricken areas”。

According to Thai media reports，11month23day，Personnel from Thailand's economic crime crackdown department have been confiscated15949Fake audio systems and microphones with registered trademarks of multiple well-known brands，Accumulated losses exceeding4000Ten thousand Thai baht。

Personnel involved in the case35A Chinese man of years oldWuA certain and23Thai woman Savitri, aged（transliteration）Arrested，And will faceAccusations of possessing and selling counterfeit registered trademark goods。

Well known to everyone in ChinaRed Bull functional beveragealso“Brutally murdered”。

Market management agencies in VietnamdayDuring a surprise inspection，Hundreds of thousands of cans with infringementTCPgroup（Thailand's leading food and beverage company）Red Bull cans with signs of protected trademark rights seized。

5Over 10000 cans of Red Bull beverages with signs of trademark infringement，There are still hundreds of thousands of unused Red Bull cans left

Image source znews.vn/QLTT

In the early stages of the development of the e-commerce industry，Due to the imperfect policy system, regulatory lag has been formed，The cost of illegal activities by enterprises is relatively low，A large number of counterfeit and inferior products have been able to enter the market smoothly。

however，With Southeast AsiaCross border e-commerceThe development ofdayYi is moving towards maturity，Law enforcement agencies strengthen supervision efforts，Promote a series of initiatives“Cleaning measures”，The mandatory requirement for compliant operation is already on the verge of being implemented！

Creating a fair competition market environment is essential for driving the industry towards sustained and healthy progress“reins”，Not only thatRegulatory agencies，Top market participantsalsohaveObligation to jointly participate in the team of intellectual property protection。

ifRegulatory agenciesThe search operation is still ongoinghave“a fish escaped through the seine”，So the platform's policy constraints can be said to have poured a bucket of cold water on lucky sellers。

2022year，TikTok ShopLaunched the Intellectual Property Protection Center(IPPC)，Continuously tighten the strict monitoring of seller infringement。

Intellectual property published on the platformreportDisplay in the middle，thisyear6-7monthperiod，Regarding some sellers who copy without authorization from the original copyright owner、Violations of using or selling copyrighted works, etc，haveexceed50The e-commerce function of Wan Creator is restricted，stillhaveexceed200Wan seller's account has been suspended，productalsoRemoved。

*TikTok ShopIntellectual Property and Anti Counterfeiting Policies：

https://seller-us.tiktok.com/university/essay?identity=1&role=1&knowledge_id=6837901778306818&from=policy

haveSome sellers will conduct policy analysis when choosing to join the platform，To find a track that suits oneself，Risk avoidance。howeverTake a tour around，In the field of safeguarding intellectual property rights，It has already been surrounded on all sides。

To safeguard the interests of legitimate operators，the near future，ShopeeCross border stores explicitly prohibit sellers from using others' trademarks without authorization、copyright、Design and other legally protected intellectual property rights are used for the production of goods、Sales or promotion。

If the seller publishes infringement/Counterfeit goods，And cannot provide official proof of authenticity/certificate of authorization，The product will be deleted，andaccording toSeller scoring systemGive penalty points，Serious consequences may lead tohaveThe storeFrozen or unable to apply for opening a new store。

On XiaohongshuhaveShopeeSeller fined points for selling counterfeit goods

*ShopeeIntellectual Property Infringement Policy：

https://shopee.cn/edu/category?sub_cat_id=2119

stillhaveFocus onBrandingOperationalLazada，More emphasis is placed on the maintenance of intellectual property rights in e-commerce transactions。LazadagroupChief Business OfficerJames ChangPreviously statedZero tolerance for counterfeit products，“If we cannot provide an environment where the brand itself can truly thrive……So brand operation is very, very difficult”。

Intellectual property protection platform created through Alibaba(IPP)，LazadaCan handle infringement disputeshaveEffective governance。If the merchant receives complaints related to intellectual property rights，You can go to the merchant center-Store Health Center-Appeal in the policy compliance section。

Image source Shutterstock

*LazadaGuidelines for Intellectual Property Complaints:

https://university.lazada.com/course/detail?id=1193&sid=10298&spm=a1z10uk.lu_course_search.module_search.d_module_1.5cdb395aqHPn9H&type=series

Why are they closeryearPlatforms are accelerating the standardization of seller business behavior？

nowadays，Cross border e-commerce“Savage growth”The era has come to an end，BrandingBecoming the best answer for seeking new paths，Brand differentiationIt's even more protectivehaveThe key to breaking through one's own core competitiveness。

At this moment，IfhavePeople succeed in breaking orders by copying and imitating，Preemptively took away the reddest and sweetest strawberries on the cake，So what businesses and enterprises are facingNot only thatCredit loss，stillhaveThe chaotic market order and the collapse of the entire industry ecosystem。

however，While cracking down on disruptors，stillhaveSome sellers lack understanding of relevant regulations and policies，Becoming the target of punishment and rectification without realizing it。

generally speaking，Infringement of intellectual property rights includes but is not limited to the following points：

?? unaccredited，Selling fraud、Falsifying someone else's trademark、Products with logos；

Selling products that infringe upon the exclusive rights of registered trademarks，Both the brand to which the original trademark belongs and consumers will be subject to infringement of their rights and interests。

?? Selling counterfeit patented products

Selling products that infringe on design patents、Using materials protected by patents, etc。

?? Selling branded goods that have not been legally authorized for distribution

For example, selling genuine products of a certain brand on the platform，But not yethaveObtain the official legitimacy of the brandcertificate of authorization。

?? Not obtaining a trademarkhaveAuthorized by the person，AnnouncecallThe product is compatible with specific brands

Especially some electronic accessories，Used in the sales process“Adapt to a certain brand of product”The words，Contains trademark text or logohaveMay be judged as infringement。

……

In order to smoothly navigate through the warehouse inspection storm，And ensure the normal operation of the store，Selling household chores requires taking action in advance，Avoid the above-mentioned illegal and irregular behaviors，Preventing the risk of intellectual property infringement，It is even more important to avoid storagehaveLucky mentality，after all，Standardized operation is the long-term strategy！

Special note：

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