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This year's Double 12 National Congress came to an end yesterday，Southeast Asia has once again witnessedTikTok ShopStrong Strength。

According to media reports，12month12On the day of the day，Indonesia's sales growth ranks first，GMVincrease274%；Malaysia's Singles' Day as a wholeGMVincrease138%；Singapore TodayGMVincrease127%。During the big promotion，TikTok ShopBreaking the record for the highest daily sales on the platform in major Southeast Asian countries。

Indonesia, as a leader in the Southeast Asian e-commerce market，This Double TwelveDuring the big promotionThe performance is particularly impressivebyEye catching。

media coverage ，12month12On the day of the day，IndonesiaFirst hour of the dayGMVincreaseexceed20times，During the Double Twelve promotion period, the total number of live streaming views exceeded25a hundred million，Multiple achievements set a new historical high for the platform，Growth rate exceeds this year's Double Eleven。

according to the understanding of，TikTok Shopsince2021yearstayIndonesiaMarket cultivation and meticulous work，adoptWithTokopediaThe fusion，stayIndonesiaThe market continues its strong development momentum，Bringing more diversity to local consumers、Convenient shopping experience。

stay本次During the big promotion，Shop丨TokopediaAbout on the platform“Local Shopping Festival（Beli Lokal）”The search volume exceeds7000Ten thousand times，Promote the daily order volume of local merchants on Double 12increaseI got it130%。After fusion，TokopediaStable development has also been achieved with systematic support，This Double Twelve新用戶increase350%。

IndonesiamarketincreasePotential explosion

Overall，Indonesia電商marketofincreasePotential has already been obtainedreachI got it充分釋放。

According to the Ministry of Trade of the country, it is expected that，2024yearIndonesiaE-commerce transaction volume will reach487ten thousanda hundred millionIndonesiashield（approximately amount to304a hundred milliondollar），Compared to last year's453ten thousanda hundred millionIndonesiashieldincrease 2.8%，And expected2024yearIndonesiaThe number of e-commerce users will decrease fromyearof5863Wan increased to6565ten thousand，Year on year increase of11.9%，且中小微企業(yè)stayIndonesia電商market占比超三分之一（37.79%）。

WeChat image_20241214111151.png

2024yearIndonesiaE-commerce transaction volume will reach487ten thousanda hundred millionIndonesiashield Image source：detik finance

according toMordor IntelligenceThe report，2024yearIndonesia電商marketof規(guī)模將reachreach818a hundred milliondollar，futureHow manyyearIt will continueincrease，Expected compositeyearincreaserate（CAGR）by15.5%，reach2029year，Indonesia電商marketof規(guī)模有望突破1600a hundred milliondollar大關(guān)，reachreach1681a hundred milliondollar。

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Indonesia電商market規(guī)模將持續(xù)increase Image source：Mordor Intelligence

Statista提供of數(shù)據(jù)則進(jìn)一步揭示I got itIndonesia電商marketoffuturetrend。estimatereach2029year，Indonesia電商用戶數(shù)量將reachreach9910ten thousand，The penetration rate of e-commerce users will also increase from2024yearof23.9%increasereach34.8%。

In this context，Many e-commerce platforms have flooded in one after anotherIndonesiamarket，試圖stay這片熱土上撈取屬于since己of那份“gold”，TikTok ShopnamelyIndonesia電商market中of一個重要角色。sincethisyearyearfirstWithTokopediaCollaboration returnsIndonesiamarket以來，TikTok ShopWith its unique short video and live streaming formats，Quickly attracted a large number of consumers' attention and love。

according toResearch companyKantarThe survey data，During the Double Digital Promotion period，TikTokThe average shopping expenditure of users is significantly higher than that of users on other platforms，reachreachI got it其他平臺of1.6times。

However, the opportunityWithChallenges coexist。With the influx of more players and the intensification of market competition，

Indonesia電商marketof格局或?qū)l(fā)生深刻變化。For e-commerce platforms，How to maintain a leading position in fierce market competition？How to continuously innovate and optimize user experience？How to better meet the needs and expectations of consumers？These issues require in-depth thinking and active exploration by e-commerce platforms。

in general，Indonesia電商marketof發(fā)展by電商平臺和電商賣家提供I got it許多機(jī)遇和挑戰(zhàn)。future，With the continuous advancement of technology and the maturation of the market，Indonesia電商market將呈現(xiàn)出更加多元化和競爭化of格局。

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